Phorm - Coming to America?

Phorm - Coming to America?
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SUMware @ 7th Mar 03:26PM:
Phorm - Coming to America?

Remember "Phorm"?
»ISP Based Contextual Advertising

Well, it looks like they may be headed for a friendly neighborhood ISP near you...

El Reg: So what reaction are you getting in the US at the moment?
KE: Same thing, very positive. We're speaking to a number of very large ISPs and websites there... We're very optimistic in the US.

CEO Kent Ertegrul discusses the history of "Phorm, its SOP, and his links to spyware in The Register interview.

Phorm launches data pimping fight back
CEO Kent Ertegrul on spyware, bulls**t and opting-out
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