AT&T Aims WiMax at Rural Areas - Southern rural broadband push plannedSouthern rural broadband push planned (old news - 10:08AM Monday Sep 17 2007) tags: business · wireless · alternatives · AT&T Southeast AT&T is gearing up for a WiMax service launch in the second quarter of 2008, according to anonymous sources. AT&T has lined up suppliers (almost always where such leaks come from), who hint that the service will be used primarily as a way to service rural customers in areas where DSL is difficult to deploy. AT&T's limited spectrum holdings could make it hard for the operator to take on serious deployment outside of the South: Spectrum will also be an issue for AT&T if it wants to deploy outside the South. The 22 2.3 Ghz licenses that it holds come from the BellSouth merger and only cover some of the Southern markets that operator provided service in. AT&T sold off its remaining 2.5 Ghz licenses to Clearwire LLC earlier this year. The fixed WiMax plan is not intended to compete with Sprint's WiMax service, which now goes by the brand name Xohm. While that service is aimed at mobile devices (and should see commercial launch next year), AT&T's service aims to be solely a fixed line alternative to traditional broadband offerings.What about outside Alaska? "AT&T will evaluate opportunities to deploy fixed wireless technologies in other areas of the country based on customer needs and the results of its existing deployments," the company says.
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